If you are looking to gift a Christmas present for a Mario fan that isn’t a videogame, you may want to take a look at the officially-licensed Super Mario Bros. Collage Printed Beanie Hat. The black and white beanie features classic art work from the retro platforming series. You can check out the current price tag of the apparel right now with this link on Amazon. A photo of the beanie is located below this paragraph. 
Nintendo released a new Super Mario Bros. game, called New Super Mario Bros. U, in 2012 to accompanied the launch of the Wii U. A DLC expansion, titled New Super Luigi Bros. U, came out last year. Also released in 2013 was the critically-acclaimed, Super Mario 3D World. Needless to say, Nintendo is relying heavily on their official mascot.
With that said, Mario is still making a lot of money, In fact, the Amiibo for the character is among the best selling figurines so far.